Acq section 1- Craft Your Elevator Pitch

Once you’ve selected your product, create a compelling elevator pitch. This will serve as your North Star, guiding you throughout the project.

Ask yourself:

What does the product do?
Describe the core functionality. Make it clear and concise.
Who is the target audience?
Identify the primary group of users or customers the product is designed for. Be as specific as possible.
What problem does it solve?
Focus on the key pain point that your product alleviates. Why do users need it?

For example:

Product: Starbucks
Elevator Pitch: Starbucks provides high-quality, ethically sourced coffee and a personalized customer experience for busy professionals who value quality and convenience. It solves the problem of access to premium, ethically sourced coffee with a consistently welcoming and fast service.

Brand focused courses

Great brands aren't built on clicks. They're built on trust. Craft narratives that resonate, campaigns that stand out, and brands that last.